Sight Society

Creating Sight Society

Encouraging drawing through playful branding.

Sight Society

Creating Sight Society

Encouraging drawing through playful branding.

Sight Society

Creating Sight Society

Encouraging drawing through playful branding.

Introduction.

Introduction.

This project explored branding, print production, and illustration. It involved creating three sets of deliverables: a logo, print materials, and some animated illustrations. The main goal was to inspire people to draw and highlight the wonderful benefits of drawing.

Workbooks were designed with fun shape-making exercises and encouraging practice pages.

Workbooks were designed with fun shape-making exercises and encouraging practice pages.

Workbooks promote drawing in a fun and approachable way with a bright color palette and playful designs.

Workbooks promote drawing in a fun and approachable way with a bright color palette and playful designs.

Connected by Drawing.

Connected by Drawing.

Sight Society is dedicated to developing your eye for creativity. Sight Society encourages everyone to explore drawing as a form of thinking and expression. It's logo alludes to a popular artist pose, emphasizing connection through drawing.

© 2024 Julian Ybarra unless stated otherwise

© 2024 Julian Ybarra unless stated otherwise