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Goodreads

Mystery Week

Mystery & Thriller Week celebrates novels of detectives, twist endings, and whodunnits in a yearly campaign by Goodreads.

Goodreads

Mystery Week

Mystery & Thriller Week celebrates novels of detectives, twist endings, and whodunnits in a yearly campaign by Goodreads.

Goodreads

Mystery Week

Mystery & Thriller Week celebrates novels of detectives, twist endings, and whodunnits in a yearly campaign by Goodreads.

Introduction

Introduction

I illustrated the campaign art used for promotional materials and editorials during the campaign.

I illustrated the campaign art used for promotional materials and editorials during the campaign.

Sketches

Uncovering an eerie atmosphere

Uncovering
an eerie atmosphere

Shadowy figures, worn-out books, lock and keys were used to tell the story of a detective finding clues. These initial sketches explored popular themes and elements of the genres.

Editorial Articles

Editorial Articles

After developing the campaign art, the art direction was used in the editorials featured on the Goodreads site.

After developing the campaign art, the art direction was used in the editorials featured on the Goodreads site.

Art Direction by Goodreads Team.

See how the work was used on the site here.

More to Explore

Goodreads Summer Reading

Goodreads Summer Reading

Sight Society Branding

Sight Society Branding

© 2024 Julian Ybarra unless stated otherwise

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© 2024 Julian Ybarra unless stated otherwise