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The Output had outdated peloton branding so it felt disconnected from their parent site. The blog had lots of articles but no clear organization. As for experience, it lacked proper way-finding and methods of content discovery.

The Lead UX designer on the Kettle team worked out the problems above in wireframes. After the wireframes were complete, I was responsible for applying UI to them.

Adding the Peloton branding and expanding their web system.

It was my responsibility to apply the Peloton color, type styles, shape treatment, and photography to the new blog design. I worked with the team at Kettle and Peloton to find ways to also expand the system. We expanded the system with new hero treatments, type treatments, and new web components.

Deliverables

A new homepage, topic landing pages, and new components for content discovery were built for The Output.

Deliverables

A variety of article templates that included a variety of hero treatments, page layouts, and web components were built for the redesign.

Deliverables

To parody the Peloton commerce site, we refined and retrofitted the search function for users to find articles more easily.

Big thanks to the Peloton team for the opportunity to work on this project.
Collaborators include Michael Showell, Jesse Yuan, Meagan Cheung, Marilyn Manno, and other members of the Kettle team.

Big thanks to the Peloton team for the opportunity to work on this project. Collaborators include Michael Showell, Jesse Yuan, Meagan Cheung, Marilyn Manno, and other members of the Kettle team.