In the beginning of this project, the initial idea was to create a brand that brings together people who love observation drawing. This traditional activity can be very inspiring and influential on designers and thinkers. So, the goal was to design a brand that celebrates drawing and inspires others who may not think they have the skill.
Sight Society’s concept is shown in the external manifestation of our imagination. The inner workings of our minds during the creative processes are being transformed into illustrations that are odd and playful. Sight Society’s designs, along with the colors were chosen to create a warm welcoming environment for its audience.