The goal of this project was to spread awareness of a current social issue, specifically Digital Dependency. This social issue can be described as one where people are hooked on their smartphones, or digital devices. The idea was inform users of the problems with digital dependency and teach them ways to build a healthy relationship with technology.
Three components were created; posters, brochure, and animations. Each had to spread information either through the real or digital world. The style created for this project needed to deviate away from flat and clean design, sough textures and cropped forms were incorporated. The typography chosen was meant to reflect both geometric and humanist elements. The style was meant to be the opposite of the visual stimuli users consumed on a daily basis.